Diamond Naturals Grain-Free

Woodruff helped Diamond Pet Foods continue their success in the grain-free pet food category by extending their popular Diamond Naturals line with three grain-free formulas. New packaging with dramatic pet photography and clearly color-coded formulas emphasizing each protein source drove the brand’s position. Woodruff supported the launch of the product with print collateral, point of purchase materials and a presence on the brand’s website. In addition, successful social media sample giveaway and blogger outreach programs increased awareness of the new product exponentially.