Diamond Naturals

When Diamond Pet Foods enhanced their Diamond Naturals product line with new ingredients like superfoods and probiotics, Woodruff helped refresh the brand’s look and feel to support the new formulations. New packaging was created with black and white photography of nature scenes taken from the pet’s point of view, and that beautiful carried through print collateral, point of purchase materials and a new website. In addition to the compelling new look for the brand, we helped them successfully reintroduce the product to distributors, retailers and pet parents through a series of retailer training materials, industry and consumer media releases and blogger outreach.