TASTE OF THE WILD

Woodruff and Diamond Pet Foods joined forces to create Taste of the Wild to capitalize on the newly emerging grain-free pet food category. Woodruff commissioned artwork unique to each formula depicting animals in their ancestral habitat to create a distinct brand position. The brand has built a strong position utilizing the unique ingredients and ancestral diet concept, consistently carried forward through packaging, point-of-purchase materials, a product-focused website and social outreach. In less than 10 years, Taste of the Wild has become a top-selling pet food brand online and in retail stores.

Packaging

POP

WEB

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